satea - ASQ

ASQ’s South Asia Team Excellence Award (SATEA) is an annual award and recognition program. SATEA provides teams an opportunity to assess their performance against an excellence framework. The SATEA Criteria exemplifies quality in action. This is an outstanding program for showcasing the amazing accomplishments of teams across functions to improve quality in every function of their organizations.

SATEA recognizes and celebrates outstanding team achievements across domains of organizations like yours who are increasingly focused on advancing a culture of quality-based practices. Team project entries spanning every sphere of a business entity demonstrates the universal application of this framework.

SATEA aims to be a catalyst for promoting a culture of collaboration, innovation, and excellence within organizations and across industries. This prestigious award acknowledges teams that have displayed exceptional performance, creativity, and effectiveness in addressing challenges.

We’re proud to introduce Category Awards– honouring domain-specific excellence in

areas like Operational Excellence, Innovation Excellence, People Management, Sustainability, Customer Experience, Supply Chain Resilience, Digital & Data Analytics, Strategic Execution, Process Management, CSR & Ethics.

This evolution ensures focused recognition for specialized contributions driving holistic success.

At ASQ South Asia, we believe in the power of people to transform organizations. SATEA is our way of amplifying those stories of transformation. Whether you’re a returning champion or a first-time participant, this is your stage to inspire and be inspired.

The purpose of the SATEA Criteria framework is to help organizations benchmark and improve the results of their projects regardless of organizational size, industry type, or project type with the use of any kind of tools and methodologies.

SATEA framework is applied to projects of varied hues and nature to achieve organizational goals. The framework helps drive growth and accelerate business value through quality improvement initiatives across different functions.

Teams that participate benefit from the universal SATEA framework, driving innovation and achieving remarkable results to improve business performance and customer delight. The recognition provides validation for teams implementing quality practices and encourages continuous improvement throughout the organization.

SATEA 2025

First Round: Preliminary Round Online Live Presentation

Teams submit project presentation aligned with the Team Excellence Criteria showcasing creative, innovative solutions and significant cost savings resulting in enhanced customer satisfaction, product innovation, and team performance. Projects must either be active (still seeing results at the time of submission) or have been completed within the last 2 years and include measurable results. Teams will be invited for virtual live presentation and will be judged by a panel of judges.

Second Round: Final Round Onsite Live Presentation

At the daylong event qualified teams from the preliminary round will make live presentations to the judges for final award qualification. Finalists will showcase their project success stories, offering opportunities to the teams to learn, share, and benchmark from within the industry and across industry. Three-member team per project entry are entitled to attend the Live Presentation.

Scoring and Evaluation

The scoring and evaluation are consensus-based. After the final round, the jury panel will also provide detailed feedback to every participating team.

GOLD AWARD

Team Securing the Highest Award

JURY CHOICE AWARD

Exceptional Projects to by recognized by Jury Members

INDUSTRY AWARD

Highest scoring team from all the represented industry segments.

CATEGORY AWARD

Highest scoring team from all the represented categories.

Complete Team Entry Form

Complete and submit team entry form with all required details.

Identify Project(s)

Identify project(s) completed in the last two years that achieved measurable results and that you plan to submit. Projects must either be active (still seeing results at the time of submission) or have been completed within the last 2 years and include measurable results.

Create PowerPoint Presentation

Create a PowerPoint presentation that describes your completed project(s).

Align with Award Criteria

Ensure that any presentation aligns with the Team Excellence Award Criteria.

Submit Presentation & Payment

Submit the presentation with team details & make the payment by September 25th 2025.

Virtual Live Presentation

Teams will be invited for virtual live presentation and will be judged by a panel of judges.

Final Round Notification

Qualified teams (from the preliminary-round entry process) will be notified of selection for the final round 15th November 2025.

Confirm Participation

Teams confirm their participation to present live at New Delhi.

Live Event in New Delhi

Teams participate in live presentations, live judging & scoring, sharing best practices, learning, and getting recognition at an event organized on 19th December 2025 at New Delhi.

Hall of Fame

Project: D2S (Digital to Sales)

The project focused on building a unique, customer-centric, digitally enabled cross-sell business model, with an end-to-end journey from need-based product offering to sales conversion, by leveraging Digital Assets. The project is aligned with our values of Customer Obsession, Growth Mindset, and Collaboration. Using DMADV tools like Affinity Diagram, Control Impact matrix, FMEA and POC, we established D2S as a scalable model poised to deliver 60 Cr. incremental revenue over the next two years.

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₹ 0 CR

INCREMENTAL REVENUE

YEARS

Project: Improvement of Flue Gas Exit Temperature

The winning project enhanced Flue Gas Exit Temperature, reducing it from 142.72°C to 138.53°C. The team used Multiple Regression Fit Model and Optimize Response tool for process/logic modification inputs. Implementation of individual corner SADC Dam per Operation was pivotal in achieving results. The project delivered substantial savings of 6.54 Crore/year for One Unit Operation, reinforcing Tata Power's commitment to operational excellence and continuous improvement

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From 142.72 °C

142 °C

FLUE GAS EXIT TEMPERATURE REDUCED

₹ 0

CRORE/ YEAR SAVED

Project: Increasing Transactional Sales Rate

eClerx CHAT-Repair process deals with customers reaching client website for account related/Repair issues and supporting customer in resolution through Chat. We also pitch customers by offering to add services like Internet, Cable, phone and home security in addition to existing products. This project aims to improve Transitional Sales Rate (%) from the baseline of 0.91% to 1.75% of total Chat interactions. This will improve Client revenue and also enhance proﬁtability and business prospects for eClerx.

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From 0.9%

0 %

TRANSITIONAL SALES RATE IMPROVED

Project: Coke Moisture Reduction

Tata Steel produces steel using Blast Furnace-LD [BF-LD] route. In BFs, the raw material is converted into liquid hot metal using coal and coke as fuel. Coke is a hardened version of coal with reduced moisture, is produced in-house through carbonization process which costs ~40% of steelmaking process. A model was developed to reduce moisture content in coke by 10%. The model is well-validated with plant and leading to reduction in water consumption by 3.38 Mgd and CO2 emission by 0.6%.

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0 Mgd

REDCTION IN WATER CONSUMPTON

0 %

REDCED CO2 EMISSION

Project: Reliability Improvement of Reaming Machines

This project supported Ashok Leyland's market share growth by reducing breakdown time at vehicle assembly line. Using DOE, Regression, Capability studies and Gemba observations, we identified root causes through structured problem solving. The initiative produced an additional 3802 vehicles, improving revenue by INR 5703 Million and helped machine manufacturer improve product reliability by 81%, embodying "We celebrate your success as a team

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2000 +

ADDITIONAL VEHICLES MANUFACTURED

₹ 5000

MILLION REVENUE INCREASE

Project: SPMD Automation

This project focused on improving product catalogue coverage from 60% to 80% for a major computer technology company's online parts and upgrade operations. The team applied Lean Six Sigma methodology and used Brainstorming, Fishbone, Process Door Analysis, Hypothesis testing, and Control Charts. Upon project completion, the team processed 300% additional volumes, saved AHT by 50% and improved process quality by 70%. Subsequently, the catalogue coverage was increased by 21%, offering the client additional revenue of $18.2 million.

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0 %

REDUCTION IN AHT (AVERAGE HANDLE TIME)

$ 0

MILLION ADDITIONAL REVENUE